Pollen Dictionary
A scalable, SEO-first experience for discovering hyperlocal pollen data.
{ Disclaimer : This was my first project handled solo and live now! }
Case snapshot
challenge
Create thousands of location-specific pages without creating a fragmented or repetitive user experience.
goal
Make hyperlocal pollen data discoverable, understandable, and scalable across different location granularities.
Role
Product Designer · UX · Information Architecture · UI
scope
Designed a reusable page template adaptable across state, city, county, and local-level granularity.
Project overview
The Real-Time Pollen Dictionary provides hyperlocal pollen and air-quality insights across the US and UK. The redesign aimed to improve user experience and significantly boost SEO performance—driving traffic for pollen-related data and strengthening brand visibility.
Focus
Scalable Design System · Information Architecture · Data Visualization · SEO · Content Hierarchy
Challenges identified
Through heuristic analysis and current-state evaluation, several key issues surfaced:
Homepage
Navigation
Confusing country → state navigation flow • Redudancy • Non-clickable logo • Multiple search bars
Layout
Key content hidden under Read More • Poor information hierarchy • Overwhelming API links in footer
Mobile experience issues
Navigation
Long scroll with dual scrollbars for country/state navigation • Hamburger menu not needed • Navigation bar required simplification
Layout
City-level charts not responsive; horizontal scrolling required
City-level view on mobile
Layout
Slow-loading heatmap placed in first fold • Historical & forecast data hidden behind tabs • Prioritisation in footer – Cluttered UI
Content & data visualisation
Abbreviations unknown • Axis inconsistency • Unclear section hierarchy
Heuristic analysis
01
Jumbled navigation and poor wayfinding
02
Hidden content harming SEO and discoverability
03
Redundant features adding noise
04
Long, overwhelming mobile experience
05
Need for consistent, clear data visualization
06
Cognitive load caused by abbreviations and clutter
Insights that shaped design
01
Navigation must enable quick exploration and backtracking
02
No more hidden content; surface key info for SEO and users
03
Reduce elements, refine structure to avoid overloading users
04
Mobile-first thinking to make the experience crisp and fast
05
Improve trust by cleaning up visual noise and improving clarity
06
Explain abbreviations with context
Re-design strategy
To solve these issues, I focused on.
Simplified navigation
01
Clean, intuitive hierarchy (Country → State → City)
02
Clickable logo for home navigation
03
Scroll jump for long list complying with SEO
Building trust through clarity
Enhanced mobile experience
Stronger visual identity
Takeaways
01
Designing within strict SEO constraints required creative workarounds to maintain clarity while meeting ranking requirements
02
Balancing minimalism with content density was challenging
03
Collaborating with engineering helped drive innovation in animations, charts, and dynamic content handling
04
Thoughtful restructuring can drastically improve trust and perceived reliability of data-heavy platforms
If you like what you see, let's get in touch.
Let the conversations flow, and bloom.
Reach out to me
Designed & developed by Smriti Sreekumar • Bangalore, India @ 2026
Best viewed on desktop
This portfolio isn’t optimised for mobile screens yet. Please open it on a laptop or desktop for the full experience — I’m working on the smaller version.
This portfolio isn’t optimised for tablet screens yet. Please open it on a laptop or desktop for the full experience — I’m working on the smaller version.
