Pollen Dictionary
A scalable, SEO-first experience for discovering hyperlocal pollen data.
{ Disclaimer : This was my first project handled solo and live now! }
Case snapshot
challenge
Create thousands of location-specific pages without creating a fragmented or repetitive user experience.
goal
Make hyperlocal pollen data discoverable, understandable, and scalable across different location granularities.
Role
Product Designer · UX · Information Architecture · UI
scope
Designed a reusable page template adaptable across state, city, county, and local-level granularity.
Project overview
The Real-Time Pollen Dictionary provides hyperlocal pollen and air-quality insights across the US and UK. The redesign aimed to improve user experience and significantly boost SEO performance—driving traffic for pollen-related data and strengthening brand visibility.
Focus
Scalable Design System · Information Architecture · Data Visualization · SEO · Content Hierarchy
Challenges identified
Through heuristic analysis and current-state evaluation, several key issues surfaced:
Homepage
Navigation
Confusing country → state navigation flow • Redudancy • Non-clickable logo • Multiple search bars
Layout
Key content hidden under Read More • Poor information hierarchy • Overwhelming API links in footer
Mobile experience issues
Navigation
Long scroll with dual scrollbars for country/state navigation • Hamburger menu not needed • Navigation bar required simplification
Layout
City-level charts not responsive; horizontal scrolling required
City-level view on mobile
Layout
Slow-loading heatmap placed in first fold • Historical & forecast data hidden behind tabs • Prioritisation in footer – Cluttered UI
Content & data visualisation
Abbreviations unknown • Axis inconsistency • Unclear section hierarchy